The present study was conducted to identify the usage level of online social networking websites (SNSs) of employees, to identify the means of using SNSs by employees for personal and professional development, and to identify measures required to facilitate effective use of SNSs for personal and professional development. An online questionnaire survey was conducted with the participation of 74 employees. Employees visit SNSs from the office (98.9%), home (59.5%) and other places (21.6%). The majority (>60.8%) visits SNSs during office hours. Facebook (98.6%) and Hi5 (39.2%) were the most preferred SNSs. The majority (56.5%) visited SNSs daily while 43% spent over 60 min. on SNSs daily. Connecting with peers (47.6%), colleagues at previously employed places (35.7%), and external professionals (26%) were the main professional uses of SNSs. Making and maintaining the connections with college and university friends, and friends with personal interests (78%) and sharing contents (60%) were the common personal uses. SNSs are used to engage in collective activities, while 98% are using SNSs to mitigate work stress. Approximately 76% of employees are expecting to intensify SNSs use. Fifty eight percent of employees had experienced adverse effects of high SNSs use on their office works. Personal use of SNSs is relatively higher than the professional use. Organizations need strategies to raise the awareness of effective SNSs uses among employees. Continuous researches are essential to develop evidence based policies and regulations to ensure the effective use of new media, such as SNSs for constructive personal, organizational and social outcomes, minimizing possible drawbacks.
Key words: Employees; Personal; Professional; Social networking.
Tropical Agricultural Research Vol. 22 (1): 94-106 (2010)
How to Cite:
Warnakula, W. & Manickam, B., (2011). Employees' Behaviour in Online Social Networking Websites (SNSs). Tropical Agricultural Research. 22(1), pp.94–106. DOI: http://doi.org/10.4038/tar.v22i1.2674